Rossana Orlandi, after a long career in fashion as a trend researcher and consultanto for Spin Yarns, in 2002 decided to open a Gallery and to establish it as a hub of researches in avantgarde design. Along these years she has been forcasting and promoting, among the others, undisputed talents as Piet Hein Eek, Nacho Carbonell, Maarten Baas, Nika Zupanc and Wonmin Park. Her Gallery in the old Magenta neighbour is now recognized as an absolute reference point for the international press and for the design art collectors one of unmissable events during the Salone del Mobile week in Milan.